Taipei Transforms Subway Cars to Mimic Sporting Venues for Upcoming Summer Universiade | Colossal

To spark interest for the upcoming 2017 Summer Universiade, the city of Taipei has employed a fantastic marketing strategy that sees the city’s subway cars turned into realistic backdrops of several popular sporting venues. The floors of each car have been replaced by laminate overlays of track lane, grass turf, basketball courts, and baseball fields—though by far the most popular car is the swimming pool. The Universiade begins August 19th and involves 22 different sports across 70 venues. ….

Source: Taipei Transforms Subway Cars to Mimic Sporting Venues for Upcoming Summer Universiade | Colossal

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One Response to Taipei Transforms Subway Cars to Mimic Sporting Venues for Upcoming Summer Universiade | Colossal

  1. Anne Henriksen says:

    Hi there,

    I love it! Suddenly the subway seems so much more attractive to use ☺

    Blessings

    Anne

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